As part of the creative development for La Valle degli Amici, I explored two distinct brand directions to reflect different facets of the location’s identity.
This concept — although not selected — represents a more elegant and minimal aesthetic, shifting away from rustic tones in favor of a refined, timeless look.
Presenting this concept was part of a broader creative conversation, and reflects my approach to developing solutions that are conceptually diverse, deeply considered, and visually strong — even when they go unseen.
La Valle degli Amici | 2
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Identity designed for clients who values understated beauty, sophistication, and a modern sense of calm. The logomark, tone of voice, and curated palette speak to a more exclusive atmosphere, while still rooted in the values of nature, intimacy, and warmth.
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As the creative lead, I curated the full brand experience
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2025
