La Valle degli Amici
Social media management, Art direction & Content creation for La Valle degli Amici, a new boutique Room & Breakfast nestled in the hills of northern Italy, born from a vision of slow living, authenticity, and intimate hospitality.
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A project focused on promotion and launch of a new business nestled in the green hills of Piacenza. Here, amidst wildlife and lush greenery, the estate of “La Valle degli Amici” has taken root, offering a truly immersive and emotional experience.
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As the creative lead, I curated the full brand experience — from the visual identity and logo design, to the art direction, storytelling, web design, and social media strategy. Every detail reflects the soul of the place: natural, warm, and timeless.
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2025
A refined yet rustic visual identity, inspired by the surrounding landscape.
The visual identity was designed to express a balance between elegance and authenticity, drawing on the colors, textures, and shapes of the local environment.
The color palette — warm earth tones, muted greens, and natural accents — evokes a strong connection to the landscape.
The typography and material design combine clean lines with tactile details, reflecting a contemporary aesthetic that remains rooted in the spirit of the place.
Branding
Content Creation & Social media Management
I curated the content creation for the brand’s Instagram and TikTok profiles, designing a consistent visual language that reflects its identity and values.
From concept to execution, I developed original formats, planned engaging storytelling, and produced graphics, videos, and photo content tailored for each platform.
The strategy focused on authenticity and emotional connection, with an organic growth approach that enhanced the brand’s visibility and audience engagement.
