We Are Regal | Chivas
Project presented for D&aD Awards, in collaboration with Istituto Marangoni Milano. The challenge proposed was to create the luxury Flex Scotch of tomorrow for the next generation of hustlers, considering the concept behind the product, the experience that this product bring to the consumer and his packaging and identity.
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This Chivas Regal limited collection is dedicated to young entrepreneurs next consumers of Chivas, sons of a digital world in continuous innovation. Future hustlers know what they want and who they want to be, shining with their own light.
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Concept, Art direction, Graphic design, Rendering
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2023
